Just left with toothpaste

One of the Many Possible Solutions

To cut out the tertiary packaging of a product, some minor changes will have to be made in the secondary and tertiary packaging as well. These are usually trays, bins and boxes which are used for transportation. Minute changes in these might be help us get rid of the tertiary packaging.

For example-

Toothpaste used to be packed in metal tubes which were

packed in board cartons to prevent the sharp ends denting or puncturing other tubes during transit. The cartons were grouped together in large cardboard boxes. Technical innovations then led to tubes made from layers of plastic, metal foil and paper. The foil was still needed to retain the volatile

oils used in flavoring and to allow the tube to be rolled up as it was used. Further developments led to tubes made from a “sandwich” of different plastics. Their combined “barrier properties” can retain the flavoring.

Now that the sharp edges are gone, we don’t really need the individual cardboard box around each tube. Similar sized tubes can be placed on a notched tray on the shelf. The notched trays will be a part of the secondary packaging.