Trying to Join the Dots (?)
Great innovations are happening in packaging design around the world. A little experimentation and risk taking capacity is essential for something revolutionary to happen. The thing is that a lot of these designs and ideas cannot be seen on the shelves in India. The reason behind this is a mystery yet to be solved.
What is it that the manufacturers fear?
Loss of the identity of the brand leading to loss in customers or is it just mere reluctance in changing what has been going on for a while. It could also be the fear of experimentation and the consequent loss of money.
This is the missing link. Why isn't packaging in India taking that big leap?
To figure this part out, I am trying to get in touch with some people from the industry. Will find out what they have to say about this.
Mentors
Amaranta Nehru
Kuntal De
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